How To Create An eCommerce Website


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How To Create An eCommerce Website

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Creating an eCommerce Website is simple and easy, and it can also be free if you’re using the right provider. 

First, let’s answer the question, what is an eCommerce website?

An eCommerce website is like any other website you visit, but its express purpose is to sell something to the site visitor. Amazon is the perfect example of an eCommerce website where millions of products and companies who sell their products from that internet location.

Perhaps the better question is, since Amazon and eBay are around, why do you need to have your own website? The answer is simple, costs. These host marketplaces charge an arm and a leg in commissions to sell via their site, and a homegrown site eliminates that profit sharing.

Okay, now that we have that out of the way, how do you create an eCommerce site???

It starts with an idea. What is it that you would like to sell? Do you already have a business running via low-tech that you would like to make accessible to the digital marketplace? 

Let’s imagine that you want to sell bicycles online.

Now what we need is a platform. Here are some great recommendations:

Selecting a platform is no simple task. It is because you never want to migrate to another platform, which entails considerable headaches and usually errors along the way.

Our recommendations above are great for small and large businesses alike.

Shopify – The largest and most successful eCommerce platform is our #1 pick. It comes fully loaded with everything you need to start an eCommerce business with its intuitive platform, ease of use and 1000s of ads-ons in their own marketplace to be able to customize your store exactly the way you want it and need it to be. 

WooCommerce – One of the largest platforms that is predicated on WordPress. WordPress makes up for 40% of the world’s websites, and this program conveniently lies on top of it.

Simply plug and play! Like Shopify, its ease of use environment and customizable experiences and marketplaces makes WooCommerce an excellent option for those already using WordPress.

BigCommerce – It is a major player in the eCommerce industry – a standalone product that focuses heavily on security and SEO. Combined with its ease of use and customizable technologies, BigCommerce is an excellent option for small and large businesses alike.

Building Your eCommerce Website

Building your eCommerce website is simple and easy, but first, you need to do a lot of leg work to get things ready. 

  1. Plan – Plan out how you would like your store to look. You can use the customizable themes but have an idea in your head of what you want your store to look like – even write it down and work towards that journey.
  2. Products – You’ll need to have a complete list of the products you’ll be selling in your eCommerce store, including names, category/department and several pictures. You will also need to note if there are variants of the same product, like size or colour.
  3. Pricing – You’ll need to work out the pricing for each product with the new environment, you’ll save money on it not being a brick and mortar store, but you’ll need to work in shipping. Plan carefully!


The next stage is not difficult but takes a long time to do. After selecting your theme and coming to the editor, you’ll need to create the categories and departments you’ll want to be using and start building products. Most builders will ask you for the category (or make a new category) when building, so it should be relatively straightforward. Once you have added the product, most builders will ask if there are any variants (like size or colour) that need to be added, add as required. 


CRO or conversion rate optimization is the next step. Now that you have your website setup, products ready to be sold, it’s time to optimize! CRO is the process of creating hypotheses of why something should happen (or not happen) and testing if that theory is true or not. The goal is to get as many happy users as possible.

A website can be set up, but it doesn’t matter how good your marketing is or your product if it’s hard to use and find things in it. Your website may fail. 

How Does One Do CRO?

The first thing you need to do is ask yourself, “what do you want your customer to see and do when they visit your website, what buttons or links do you want them to “journey” through, and what goals do you want to accomplish from your users.

Example. John arrives at the homepage of your website. He then clicks on the “mountain bikes category” and clicks on several options before deciding to add one to his cart and checkout. 

This is a customer journey and a prime example of a CRO scenario. Obviously, this is a good scenario where the customer buys something, but other objectives can also be achieved. 

Example. Dana arrives at the home page and isn’t quite sure about which bike she wants to buy. She clicks around at different options but still can’t make a decision. Fortunately, you have a Contact Us form on your website, and she fills it out. You now have her contact information.

This customer journey doesn’t put cash in the till immediately, but having an interested person who leaves their contact information is still valuable and an utterly valid customer journey objective.

Once you have mapped out the goals from each type of customer, it’s essential to see when those goals fail. For example, 1000 people come to your site, and 800 of them never get past the home page. That’s 80% not accomplishing any of the goals you set out for them. This probably cost you some marketing coin to achieve that visitor volume. Thus, you need to look at the home page and figure out what is causing them to leave.

HotJar is a program that helps you see what the customer sees and their journey by numbers. This is a highly recommended tool to install on your website. 

The best (or perhaps hardest) part is that CRO never ends. Every week or month (depending on how long you are running each test) allows you to reflect on what is working and struggling and make changes to it. 

For example, even the colour of a button on a site can make that much of a difference if someone will click or tap it or not. Take care to notice the little things on the page, and the more you optimize, the better off your site will be.

User Feedback

Another big one is getting feedback from your customers of what they liked (and, more importantly, disliked) from your website to know what to look out for and fix up. 


Should I register my eCommerce business?


If your country has business license requirements or regulatory entities that you must comply with, you should.

Just because you are operating online doesn’t mean that you are not a business like all others.

Should I engage on social media?


Some social media platforms like Facebook and Instagram already have eCommerce selling and buying functionalities.

One of the mainstay activities you can do on social media is to advertise your business to prospective customers. Also, you can nurture audiences on social media subgroups.

What should I do for an international business?

Today’s trend is retail that goes beyond borders, and it is simple to create a system by which you can source products from one country and deliver them to another.

You have to follow the same guidelines in this article but, additionally, find a shipping service or system that will allow you to reach your market.

To make things better, you will have to do international search engine optimization because of the keywords in different languages and query styles you will have to consider.

What’s the best way to make an eCommerce website?

It depends on your needs.

If you have a limited budget and expertise, you can opt to use an eCommerce platform like Shopify or Wix, which have drag-and-drop functionality, making web building as simple as Legos. However, these eCommerce platforms will provide you with limited possibilities.

So if you have the right resources and personnel, the best will still be to make a custom, built-from-scratch website. Doing so will allow you to maximize what you can do with your eStore, not being limited by what any platform can provide.

How can I improve my eCommerce website?

eCommerce is a competitive arena, and you will need to do marketing strategies to get the profits you want.

The first thing that you have to do is make sure that the content of your website is enough for people to stay and use it and for search engine bots to index. So you will have to apply conversion rate optimization and search engine optimization, CRO and SEO, to your eCommerce store.

By implementing CRO, you will effectively help your users navigate your pages into an eventual purchase. And by doing SEO, you will be able to have your website contents show up when potential customers place queries on search engines related to your product field.

Additionally, you will have to engage your audiences, including prospective customers and website users, via emails. Doing email marketing will make sure that everyone who gets in touch with your eCommerce brand will become buyers.

Should I go online?

If you are asking this question, you must be a business owner looking into the possibility of opening an online version of your store. And the answer is yes, you should go online.

All markets are turning digital, and if you don’t follow, you will be left not only by the competition but by the consumers in general.

Kas Andz

Kas Andz


Kas Andz is a multi-award-winning marketing leader, and the founder of KAMG. He is one of the top digital marketing experts in the UK and has helped companies and brands across Europe, North America and Asia to achieve greater revenue and expand sustainably. He also tries to play football when he can but doesn’t succeed as well as he would like.

Privacy Policy

Last updated: June 08, 2022

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions


The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Kas Andz Marketing Group, International House, 24 Holborn Viaduct, London EC1A 2BN.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

  • Country refers to: United Kingdom

  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Service refers to the Website.

  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • Website refers to Kas Andz Marketing Group, accessible from kasandz.

  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address

  • First name and last name

  • Phone number

  • Address, State, Province, ZIP/Postal code, City

  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
  • Flash Cookies. Certain features of our Service may use local stored objects (or Flash Cookies) to collect and store information about Your preferences or Your activity on our Service. Flash Cookies are not managed by the same browser settings as those used for Browser Cookies. For more information on how You can delete Flash Cookies, please read “Where can I change the settings for disabling, or deleting local shared objects?” available at flash player.
  • Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies on the Free Privacy Policy website article.

We use both Session and Persistent Cookies for the purposes set out below:

  • Necessary / Essential Cookies

    Type: Session Cookies

    Administered by: Us

    Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

  • Cookies Policy / Notice Acceptance Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

  • Functionality Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.

  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

  • To manage Your requests: To attend and manage Your requests to Us.

  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

  • By email: