People Will Skip Your Ads If You Don’t Read This.


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When your ad keeps on getting deliberately skipped, you are most probably targeting the wrong audience and providing content that they do not appreciate. Ads that don’t get skipped are those that are made with content that stirs the emotions of a targeted market. When you display your ads on the right platform,  one where your target thrives, and construct it with the right narrative that moves the feelings of the audience, then you are on the right road to potential sales.

The Nitty Gritty

To appeal to your audience, you must know who they are, what they want, how they like things presented to them, and why they do the things they do.

People Will Skip Your Ads If You Dont Read This

More-often-than-not, people go to social media, streaming, games, podcasts and other platforms to fill their emotions and to be entertained. These outlets create dopamine and make the user feel good. If your ad feels like its stopping people from getting their dopamine fix, it will be seen as irritating and most likely will be skipped.

Imagine playing an online game and you’re in the zone. You’re transitioning to one of the most exciting levels and it is loading to get there. You land on the level but it pauses for 30 sec so you can watch a forced ad to be gifted with extra equipment. Annoying right? Why can’t they just let you play!?

If your ad blocks potential customers from getting what they want, they will get irritated and skip or close it. That is not good news. This makes your ad useless and useless ads waste money.

The What About Ads

Pop-ups, page takeovers, online ads that play automatically and commercials that interrupt someone’s Spotify playlist are just a few of the methods advertisers try to get consumers to give them attention.

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One of the most prevalent forms of digital ad format is the “pre-roll,” which shows before a video or a game, and can be skipped after a certain duration. In 2020 around $17bn in the U.S. alone was spent by businesses on digital ads.

IPG’s statistics says 65% of individuals skip online video promotions, and they do so as soon as they are allowed to. Most of them skip ads out of habit, with 76 % confirming that they do so because it’s an embedded behaviour.

Therefore you should be careful when posting ads online – they can be costly if you don’t optimize your goal, form and content. Paying for ads that don’t work is a sink hole you want to avoid.

The Skip/Close Zone

Ads get closed or skipped because the people watching them are disinterested in them and don’t want other material to get in between them and the consumption of the desired material.

It is wise to have a good understanding of the characteristics of skip-worthy ads. Knowing these, you’ll see the holes you will want to stay away from and avoid altogether stumbling onto wasted resources and efforts spent on materials that people will eventually dismiss.


Remember that when people start skipping your ads, they can develop a habit of discarding your brand in any form. You don’t want your brand to be associated with the words “skip”, “close” or “not this again”. Such terms need to be avoided at all costs as changing your brand’s perception in the public eye after these terms have stuck is a very, very difficult and costly exercise. Sometimes the damage can be permanent with disastrous impacts on the reputation of your business.

When you know the things that make ads ugly, you’ll know what not to do with your promotions.

It’s Not For Me

People skip ads because the content, context and product line promoted is not for them. If you’re a DIY junkie, you’ll readily skip cosmetics ads. Many marketers think they can just place ads everywhere and hope to catch prospects. If you don’t know how to use digital technology that places your ads in the right place, at the right time, and displays them to the right people, your marketing campaign is in peril.

It’s Not Interesting

Even if you your viewer is interested in your product or service, if the way your ad plays doesn’t stand out, it might get skipped. Ads that sell the same or similar product or service over and over get closed more often. People skip ads for products they have already seen especially if they don’t give users an emotional impact. An ad that doesn’t appeal to one’s emotions, no matter the product, will result in no other action but a skip. Ads that do not create feelings of curiosity are bound for the skip-zone.

It Looks Too Good To Be True

Many people dislike advertisements that are cocky and full of “basic” clichés or bad, tacky over-acting dialogue. Digital marketers are best to leave the fabricated-feeling ads to big companies who only need to inform people, not move people. It works for them, but not us.

It is Hard-Selling

Too many times, marketers advertise brand-heavy. This is an overbearing way to appeal to people. It gives ads a pretentious, self-absorbed, plastic, inauthentic feel. Testimonials that are  clearly canned and scripted are cringe inducing. Displayed content that an ad doesn’t deserve makes an ad send a message of a brand’s self-worship.

It’s Too Much

When ads have too much action in them, too many things happening, it gives a chaotic, itchy feeling you want to escape. Ads like these veers away from the focus you need audiences to have on the feelings you want to induce and the products you want to associate with them.


For example very time Old Spice releases new ads, almost nobody skips them. Furthermore, people become reminded of the old adverts and start re-watching them. Why? Because the ad design is far from being basic, they have a properly thought-of narrative, they imbue the right production  quality and are generally very funny. Their hyper-masculine comedy ads have even become something people look forward to watching. Now that’s good advertising.

Ads that Work

Ads that work are those that are well-done, have authenticity, have a certain audience care feel to them, and trigger emotions that attract attention and convince people to learn more about the product or service. Furthermore they only work if they are shown to the people who are interested in the type of product or service in the first  place. Also they are shown to the audience at the right time and on the right platform – and proper SEO content services can help you  with all of this.


To help you know more about interesting ads that work, re-watch Super Bowl commercial favourites and dissect them – you’ll find there’s a lot to learn from those expensive ads. In 2019, the average cost of a 30-second ad was $5.25 million. These advertisers make sure they get the money back with arguably the best ad content in the country.

PPC services by Kas Andz Marketing Group can help you optimize the way you find who your products and ads will work best with.

We can help grow your business exponentially. Knowing the right way of online advertising can get your audiences from prospect to loyal customer, increasing sales and expanding your enterprise.

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Kas Andz


Kas Andz is a multi-award-winning marketing leader, and the founder of KAMG. He is one of the top digital marketing experts in the UK and has helped companies and brands across Europe, North America and Asia to achieve greater revenue and expand sustainably. He also tries to play football when he can but doesn’t succeed as well as he would like.

Privacy Policy

Last updated: June 08, 2022

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions


The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Kas Andz Marketing Group, International House, 24 Holborn Viaduct, London EC1A 2BN.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

  • Country refers to: United Kingdom

  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Service refers to the Website.

  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • Website refers to Kas Andz Marketing Group, accessible from kasandz.

  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address

  • First name and last name

  • Phone number

  • Address, State, Province, ZIP/Postal code, City

  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
  • Flash Cookies. Certain features of our Service may use local stored objects (or Flash Cookies) to collect and store information about Your preferences or Your activity on our Service. Flash Cookies are not managed by the same browser settings as those used for Browser Cookies. For more information on how You can delete Flash Cookies, please read “Where can I change the settings for disabling, or deleting local shared objects?” available at Flash Player.
  • Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies on the Free Privacy Policy website article.

We use both Session and Persistent Cookies for the purposes set out below:

  • Necessary / Essential Cookies

    Type: Session Cookies

    Administered by: Us

    Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

  • Cookies Policy / Notice Acceptance Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

  • Functionality Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.

  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

  • To manage Your requests: To attend and manage Your requests to Us.

  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

  • By email: