The Top 5 SEO Tools to Consider

Kas Andz

November 5, 2021

Table of Contents

Let technology win you the competitive digital market. The best SEO tools can get you traffic, leads, conversions and sales. Without SEO in your arsenal, you will miss out on a lot of opportunities. When you have the right tool in hand, you gain audiences who would otherwise never get to know your brand.

The Nitty Gritty

Many businesses start on the second page (or even further back!) of any search engine. You don’t want to stay that way and that’s why you’re here. You’re here having learned about SEO from a friend or another article and maybe you know some of the digital marketing jargon already but are still trying to find “the way” to use these terms to help your business. We’re here to tell you that “the way” is not that complicated – there are tools you can use to “do the SEO thing”, relatively easily.

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There are software and tools that help you get on the first page, even the top of the search page of Google by fixing up your site using SEO statistics and site analysis and content development.

There are tools that are for free and there are tools that cost money and while each tool has its own winning features, they are considered top notch when they give better user experience and results.

The Five Best SEO Tools

Appearing at the top of search results means ensuring that your website pages have the correct tags for targeting keywords. You should base your content development on the data of your traffic and conversion rate. This sounds very technical but there are SEO tools that do this and more for you.

Moz Pro

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Moz Pro takes care of your website errors. It has a wide variety of tools for competitive research and SEO opportunities.

Moz Pro software enables you to audit your own site using the Moz Pro spider and gives you actionable insights. It has a very supportive Moz Pro Community and an extensive Learning Center that covers many problem types that you might encounter.

With this software, you have ability to track your site rankings over hundreds or even thousands of keywords per website. It breaks down all the data for you, so you can focus on adapting your strategy for your results.

Pricing for Moz Pro starts at $99 per month for the Standard plan. The Medium plan offers more features for $179 per month following a free 30-day trial. Prices drop by a further 20% if paid annually. This is a great service, and it is currently used by more than 35,000 businesses worldwide.

Majestic SEO Tool

This is one of the GOAT SEO tools, winning the market since 2011. (GOAT means Greatest of All Time by the way! Nothing to do with the farm animal). It mainly focuses on backlinks with a huge amount of data.

It has multiple features, one of which is its most popular ‘Majestic Million’ that displays a ranking of the top 1 million websites.

Its ‘Fresh Index” has lightning retrieval speed and is crawled and updated throughout the day, giving Majestic excellent analysis capabilities. It is constantly revisiting web pages and reviews around a billion URLs a day.

Majestic surveys and maps the Internet and has generated the largest commercial Link Intelligence databank in the world – an Internet map used for online prominence with Link Building, Reputation Management, Website Traffic Development, Competitor Analysis and News Monitoring.

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Majestic is available at a selection of price points, including a free registration and subscription options from UK£39.99/€46.99/US$49.99) per month rising to enterprise level options. Higher end features include profounder analysis and API access, enabling developers to integrate Majestic Data with their particular toolsets.

Screaming Frog SEO Spider

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Screaming Frog SEO Spider is a website crawler tool that crawls URLs and fetches key onsite elements to analyse from an SEO perspective. It presents huge amounts of data comprehensively and makes everything both easy to find and to use. It allows one to sort and filter all the information with various views to choose from, each of them giving a different perspective, depending on what piece of the puzzle one wants to look at.

Screaming Frog SEO Spider performs quick searches of URLs, and crawls on your site to check for broken pages. It also allows you to check for pages with missing title tags, repeated meta tags, and tags with the wrong length. It also lets you check the number of links placed on each page.

The lite version of SEO Spider is free but with a limited crawl of 500 URLs. The standard version costs US$180 a year.

SEMrush SEO Toolkit

This SEO tool has the unique feature of allowing you to study competitors’ keywords and strategies. The SEO toolkit allows you to compare the performance of your pages to see how you rank against the competition. Traffic analytics enables you to identify your competitors’ sources of web traffic, like the top referring sites.

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It has a very intricate informative dashboard that allows you to view detailed keyword analysis reports and summaries of any domains that you manage.

Although SEMrush uses technical SEO jargon that can give inexperienced users a hard time, if you’re looking for results, climbing the learning curve with this tool is worth the trouble.

SEMrush was recognized as the best SEO suite according to US Search Awards 2019, MENA Search Awards 2019 and SEMY Awards 2019. It was also judged the Best Digital Tool according to Interactive Marketing Awards 2019. Currently it has over 5 million users and a decade’s worth of market exposure.

Currently there is a free 14-day trial for the toolkit and thereafter you may continue with a pro subscription with the pricey but worthwhile cost of $99.95 a month.

Google Search Console

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This is the best SEO tool for starters. Fist, Google is the top search engine – thus you can trust tools they offer. Google Search Console is very easy to use and its user support and Webmasters Help Community can really carry you through everything. It is very user friendly, and it’s FREE!

It allows you to see which queries bring users to your site and helps you analyse your site’s impressions, clicks, and position on Google Search. It even lets you test and improve your site’s efficiency on mobile via customized reports.

Google Search Console gives you the information you need so you can develop the best content that will bring you at the top of searches.

The Best Tool For You

You should know who you are, who you can reach and what results you want from your digital marketing efforts. With this, you can plan and see what strategies can work for your brand and products and pick the tools you’re going to use.

These tools require you to know what you are doing before you pick them up.

If you’re having a hard time organizing your thoughts because your vision lets your brain skip details, KAMG can help you. The Kas Andz Marketing Group has business SEO services that can take your dreams from nothing to sales and expansion.

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We will do your research, find out who you could and should reach and how to get them to buy your product. We do this with all the digital marketing strategies and tools that fit you and your target market – SEO consultant services B2B services, eCommerce SEO services and more.

We will get you to the top of search results and make sure those who find become your patrons as you sit back and relax.

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Privacy Policy

Last updated: June 08, 2022

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Kas Andz Marketing Group, International House, 24 Holborn Viaduct, London EC1A 2BN.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

  • Country refers to: United Kingdom

  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Service refers to the Website.

  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • Website refers to Kas Andz Marketing Group, accessible from kasandz.

  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address

  • First name and last name

  • Phone number

  • Address, State, Province, ZIP/Postal code, City

  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
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Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies on the Free Privacy Policy website article.

We use both Session and Persistent Cookies for the purposes set out below:

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    Administered by: Us

    Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

  • Cookies Policy / Notice Acceptance Cookies

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  • Functionality Cookies

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    Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.

  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

  • To manage Your requests: To attend and manage Your requests to Us.

  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us: