Let technology win you the competitive digital market. The best SEO tools can get you traffic, leads, conversions and sales. Without SEO in your arsenal, you will miss out on a lot of opportunities. When you have the right tool in hand, you gain audiences who would otherwise never get to know your brand.
The Nitty Gritty
Many businesses start on the second page (or even further back!) of any search engine. You don’t want to stay that way and that’s why you’re here. You’re here having learned about SEO from a friend or another article and maybe you know some of the digital marketing jargon already but are still trying to find “the way” to use these terms to help your business. We’re here to tell you that “the way” is not that complicated – there are tools you can use to “do the SEO thing”, relatively easily.
There are software and tools that help you get on the first page, even the top of the search page of Google by fixing up your site using SEO statistics and site analysis and content development.
There are tools that are for free and there are tools that cost money and while each tool has its own winning features, they are considered top notch when they give better user experience and results.
The Five Best SEO Tools
Appearing at the top of search results means ensuring that your website pages have the correct tags for targeting keywords. You should base your content development on the data of your traffic and conversion rate. This sounds very technical but there are SEO tools that do this and more for you.
Moz Pro takes care of your website errors. It has a wide variety of tools for competitive research and SEO opportunities.
Moz Pro software enables you to audit your own site using the Moz Pro spider and gives you actionable insights. It has a very supportive Moz Pro Community and an extensive Learning Center that covers many problem types that you might encounter.
With this software, you have ability to track your site rankings over hundreds or even thousands of keywords per website. It breaks down all the data for you, so you can focus on adapting your strategy for your results.
Pricing for Moz Pro starts at $99 per month for the Standard plan. The Medium plan offers more features for $179 per month following a free 30-day trial. Prices drop by a further 20% if paid annually. This is a great service and it is currently used by more than 35,000 businesses worldwide.
Majestic SEO Tool
This is one of the GOAT SEO tools, winning the market since 2011. (GOAT means Greatest of All Time by the way! Nothing to do with the farm animal). It mainly focuses on backlinks with a huge amount of data.
It has multiple features, one of which is its most popular ‘Majestic Million’ that displays a ranking of the top 1 million websites.
Its ‘Fresh Index” has lightning retrieval speed and is crawled and updated throughout the day, giving Majestic excellent analysis capabilities. It is constantly revisiting web pages and reviews around a billion URLs a day.
Majestic surveys and maps the Internet and has generated the largest commercial Link Intelligence databank in the world – an Internet map used for online prominence with Link Building, Reputation Management, Website Traffic Development, Competitor Analysis and News Monitoring.
Majestic is available at a selection of price points, including a free registration and subscription options from UK£39.99/€46.99/US$49.99) per month rising to enterprise level options. Higher end features include profounder analysis and API access, enabling developers to integrate Majestic Data with their particular toolsets.
Screaming Frog SEO Spider
Screaming Frog SEO Spider is a website crawler tool that crawls URLs and fetches key onsite elements to analyse from an SEO perspective. It presents huge amounts of data comprehensively and makes everything both easy to find and to use. It allows one to sort and filter all the information with various views to choose from, each of them giving a different perspective, depending on what piece of the puzzle one wants to look at.
Screaming Frog SEO Spider performs quick searches of URLs, and crawls on your site to check for broken pages. It also allows you to check for pages with missing title tags, repeated meta tags, and tags with the wrong length. It also lets you check the number of links placed on each page.
The lite version of SEO Spider is free but with a limited crawl of 500 URLs. The standard version costs US$180 a year.
SEMrush SEO Toolkit
This SEO tool has the unique feature of allowing you to study competitors’ keywords and strategies. The SEO toolkit allows you to compare the performance of your pages to see how you rank against the competition. Traffic analytics enables you to identify your competitors’ sources of web traffic, like the top referring sites.
It has a very intricate informative dashboard that allows you to view detailed keyword analysis reports and summaries of any domains that you manage.
Although SEMrush uses technical SEO jargon that can give inexperienced users a hard time, if you’re looking for results, climbing the learning curve with this tool is worth the trouble.
SEMrush was recognized as the best SEO suite according to US Search Awards 2019, MENA Search Awards 2019 and SEMY Awards 2019. It was also judged the Best Digital Tool according to Interactive Marketing Awards 2019. Currently it has over 5 million users and a decade’s worth of market exposure.
Currently there is a free 14-day trial for the toolkit and thereafter you may continue with a pro subscription with the pricey but worthwhile cost of $99.95 a month.
Google Search Console
This is the best SEO tool for starters. Fist, Google is the top search engine – thus you can trust tools they offer. Google Search Console is very easy to use and its user support and Webmasters Help Community can really carry you through everything. It is very user friendly, and it’s FREE!
It allows you to see which queries bring users to your site and helps you analyse your site’s impressions, clicks, and position on Google Search. It even lets you test and improve your site’s efficiency on mobile via customized reports.
Google Search Console gives you the information you need so you can develop the best content that will bring you at the top of searches.
The Best Tool For You
You should know who you are, who you can reach and what results you want from your digital marketing efforts. With this, you can plan and see what strategies can work for your brand and products and pick the tools you’re going to use.
These tools require you to know what you are doing before you pick them up.
If you’re having a hard time organizing your thoughts because your vision lets your brain skip details, KAMG can help you. The Kas Andz Marketing Group has business SEO services that can take your dreams from nothing to sales and expansion.
We will do your research, find out who you could and should reach and how to get them to buy your product. We do this with all the digital marketing strategies and tools that fit you and your target market – SEO consultant services B2B services, ecommerce SEO services and more.
We will get you to the top of search results and make sure those who find become your patrons as you sit back and relax.