What is an eCommerce Website? | Building Your Online Business


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The Definition of an “eCommerce Website.”

An eCommerce website is defined as a website that allows people to buy and sell tangible goods and digital products or services over the internet.

The website is used for people to trade, barter, exchange, and buy or sell goods and services needed by society to thrive.

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Commonly, you build an eCommerce website on an eCommerce platform. Some examples of an eCommerce platform are BigCommerce, Wix, Shopify, WordPress, Magento, Squarespace, etc.

An eCommerce website is merely an upgrade to the centuries-old trade done by societies. When there is a demand for goods, there will be a business owner who must supply them.

The old way was for one to physically travel to a source of logistics, pay in goods or with currency, and return bringing the traded item or get treated with a service. When telephones became available, one could order for deliveries or services.


With an eCommerce system, people are now able to transact online and have goods or services delivered or enjoy products via digital communication. With mobile technologies, people can now get what they want with one tap of the screen.

Basic Modern Examples of eCommerce

On Amazon, you can find a product you need by shopping on their eCommerce website.

Then, pay for it over the website via credit or debit card, cash on delivery, or alternative digital payment methods like digital wallets.


After that transaction, all you have to do is wait for the product to be delivered to your doorstep.

Another example is Netflix, where you pay for a monthly subscription that allows you to stream and watch shows on their app.


Their service offered is subscription-based which acts like a ticket that will enable you to come in and watch shows for a month.

One other eCommerce platform is Uber Eats, where you shop for food.

You pick items and checkout. Then, the service will pick up your order from your chosen restaurant or food dealer and deliver it to you.


What is eCommerce?

eCommerce is also known as eBusiness or electronic business. It involves selling goods or services to consumers buying them over an electronic medium, primarily the internet.

This mode of commerce involves the electronic transfer of data and funds between a customer and a business. It is basically shopping online using your desktop computer or smartphone.

A Brief History of eCommerce

eCommerce traces its beginnings way back to the 1960s. During this time, organizations started using Electronic Data Interchange or EDI. 

Businesses used the then-latest innovation to transfer documents back and forth. 

In the 1990s, the early days of the internet, the business world saw the birth of online shopping.


The first online purchase ever done on the 11th of August 1994 was for a Sting music CD that was sold by NetMarket, a retailer based in the US.

Online shopping has made buying and selling become significantly convenient and easy. Anyone today can shop for anything that exists right from a bed or in a car with just a few taps and swipes.

eCommerce is now significantly more speedy and straightforward with the emergence of smartphones and mobile devices. You can shop from any location at any time of the day with a wireless device and internet connection.

Consumers can conveniently search for any available product or service via the internet without leaving the house or office or even needing a desktop.

Of all internet traffic, 51.3% comes from mobile.

With your smartphone, you can get an Uber ride via an app or buy food through delivery websites. You can book a visit to your dentist or order home service massages.

What is an eCommerce Website?

Consider an eCommerce website as an online portal. This portal is what facilitates online transactions involving goods and services by transferring information and funds over the web.

Buyers and sellers partially did early eCommerce transactions with additional emails and phone calls. Today, you can execute anything and everything needed for business transactions online on a single website or app.


The Different Types of eCommerce Websites

Their function categorises different eCommerce websites. The kind of eCommerce site depends on who is at both ends of the transaction.

Business-to-Business (B2B)

B2B involves electronic transactions of goods and services that are done between two companies.

For example, when you buy our KAMG ticket, we will develop and manage your eCommerce businesses’ email marketing or provide you with other digital marketing services.

Business-to-Consumer (B2C)

B2C involves electronic transactions of products between companies and consumers. 

An example is when you buy hot sauce directly from Tabasco.com.

Consumer-to-Consumer (C2C)

C2C involves electronic transactions between consumers, generally through a third party.

For example, you can buy or sell someone a secondhand laptop via Olx or eBay.

Consumer-to-Business (C2B)

C2B involves electronic transactions of products or services that individuals offer to a business.

For example, if you are a YouTuber, you can offer to promote Raid Shadow Legends or Audible in one or more of your videos and get paid.

What is the process of eCommerce?

Simply put, eCommerce is another type of commerce. It functions pretty similarly to physical retail businesses.

What separates eCommerce from traditional brick-and-mortar is the convenience given by online transactions.

To build an eCommerce business, you have to begin by setting up your eCommerce website on an eCommerce platform. There are tons of platform options, such as WooCommerce, Shopify, or Facebook Business.

Here’s PART 1 of a 2-PART ultimate guide to starting an eCommerce business. But if you already started your business and are looking for advanced tips to increase your revenue, you can skip to PART 2.

Going back, when you have set up your website, you will have to display your products or services along with their details, descriptions, and prices. You will have to include a CTA or call-to-action button like “Buy Now” or “Add-to-Cart” near the items.

If shoppers decide to buy the ticket, they can simply click on the button, go to check out, and finish the transaction.


With eCommerce websites, the usual practice is to ask customers to place their orders by filling up forms. They usually have to provide you with all the necessary details, including the delivery address, as the bare minimum.

There are various payment options on eCommerce websites.

Customers can make payments through payment gateways like PayPal. Buyers can also use their credit or debit cards when shopping online.

For some businesses, COD or cash on delivery works well. Cash is an excellent option, mainly if you deal with food or if your market’s demographic includes the elderly.

The process of COD allows the buyer to make the payment as the product they ordered is delivered to their address. Even though we call the method COD, payments can be made in cash, through cards, or other alternative options like Google Pay or Apple Pay.

If consumers are not satisfied with the quality of the product or receive something they did not order, they can return it or have it replaced. You can use the reverse logistics system, which is precisely returning the items and getting your money in return.

To do so, notify the company that you want to return what you ordered. The company will respond via a representative who will come to your location and take the item back. 

Then, the company will cash your money back into your account.

eCommerce businesses also use digital means to promote their offerings and brands. 

Two of the best ways to market your business are via ads and email marketing.


You can place ads on social media platforms, the most preferred by target groups. You can run ads on YouTube, Facebook, Twitter, Instagram, Reddit, TikTok, and others.

For emails, you will have to prepare mailing lists and categorise your subscribers. You will have to prepare a set of custom emails for those who are learning about your brand for the first time, those who have already bought the ticket, those who abandoned carts, and other customer types.

When done correctly, ads and emails are your best tools for getting customers.

However, ads can be expensive at times, especially when you are trying to reach out to specific market demographics.

The reigning marketing strategy is email marketing, but doing so can take too much time and requires high expertise in digital marketing tools and techniques.

Here’s a complete guide to email marketing.

But if you’re looking for the easiest way you can do it, find out more here about how you can make your email marketing easy and effective.

Here are a few prominent examples of eCommerce websites.

  • eBay 
  • Amazon
  • Taobao
  • Alibaba
  • Etsy 
  • Walmart

Building an eCommerce Website 101

When you sell your products through an eCommerce website, you can get excellent returns. It will be easy for you to expose your offerings to a myriad of consumers.

eCommerce websites also have advantages over traditional stores. Because of the benefits, most business owners today are going online.


Here’s what you need to do.

  1. Find a platform like Shopify, WordPress, Wix, etc.
  2. Make sure to protect your intellectual property and not to infringe on anyone else’s work.
  3. Make sure you complete all legal requirements for running your business.
  4. Add pages like Menu or Products, Blogs, About Us, Contact Us, Meet the Team, FAQs, Customer Service, etc.
  5. Make your website’s design acceptable and approved by your target market by A/B testing.
  6. Display your products on the Menu, categorising them efficiently for ease of use for your shoppers.
  7. Add filters if you have multiple versions of the same product.
  8. Add trust badges.
  9. Offer free shipping as much as you can.
  10. Make your checkout process easy and add as many payment options as possible.
  11. Make pop-ups your last resort for leaving users.
  12. Regularly upload blogs that will convince your users that you are an authority on the topics concerning your niche.
  13. Continually update your Conversion Rate Optimization efforts.
  14. Do SEO.
  15. Advertise.
  16. Do your email marketing right.

While creating an eCommerce website can be straightforward, making your eStore stand out is another story.

You will have to do SEO or search engine optimization if you want search engines to make your website a result on searches. It would be best to use CRO or conversion rate optimization to make sure that your website is a pleasure to use, which increases your chances of getting conversions.

Not all business owners are tech-savvy, and most are product-passionate rather than marketing geeks.

If you are someone who doesn’t have the time or expertise to create a website that competes and converts, it would be best to outsource your digital mark


Is doing business online a good idea?

If you are asking this question, you must be a business owner looking into the possibility of opening an online version of your store. And the answer is yes, you should go online.

All markets are turning digital and if you don’t follow, you will be left not only by the competition but by the consumers in general.

An online business is like any other business and there will be legal requirements before you can operate one.

First and foremost, you will have to go to your city or municipality hall and file for a business license. Also, you will have to check with intellectual property registrations to ensure that you are not infringing anyone’s copyrights, patents, or trademarks.

If you do your own production, it would be a requirement for you to enlist in accreditations.

Do I need insurance for my eCommerce business?

Yes, you do.

First of all, you will have employees. Whether they are your family members or friends, you will have to take care of them by getting business insurance for health and others.

If you have production, you will have properties that you will have to insure too.

Another thing you have to insure is your intellectual property. With the hundreds of thousands of brands out in the market, you have to protect your intellectual property from benign copied.

What should I do for an international business?

Today’s trend is retail that goes beyond borders and it is simple to create a system by which you can source products from one country and deliver them to another.

What you have to do is follow the same guidelines in this article but, additionally, find a shipping service or system that will allow you to reach your market.

To make things better, you will have to do international search engine optimization because of the keywords in different languages and query styles you will have to consider.

What’s the best way to make an eCommerce website?

It depends on your needs.

If you have a limited budget and expertise, you can opt to use an eCommerce platform like Shopify or Wix which have drag and drop functionality, making web building as simple as Legos. However, these eCommerce platforms will provide you with limited possibilities.

So if you have the right resources and personnel, the best will still be to make a custom, built-from-scratch website. Doing so will allow you to maximize what you can do with your eStore, not being limited by what any platform can provide.

How can I improve my eCommerce website?

eCommerce is a competitive arena and you will need to do marketing strategies in order to get the profits that you want.

The first thing that you have to do is make sure that the content of your website is enough for people to stay and use it and for search engine bots to index. So you will have to apply conversion rate optimization and search engine optimization, CRO and SEO, to your eCommerce store.

By implementing CRO, you will be able to effectively help your users navigate your pages into eventual purchase. And by doing SEO, you will be able to have your website contents show up when potential customers place queries on search engines that are related to your product field.

Additionally, you will have to engage your audiences, including prospective customers and website users via emails. Doing email marketing will allow you to make sure that everyone who gets in touch with your eCommerce brand will become buyers.

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Kas Andz


Kas Andz is a multi-award-winning marketing leader, and the founder of KAMG. He is one of the top digital marketing experts in the UK and has helped companies and brands across Europe, North America and Asia to achieve greater revenue and expand sustainably. He also tries to play football when he can but doesn’t succeed as well as he would like.

Privacy Policy

Last updated: June 08, 2022

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions


The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Kas Andz Marketing Group, International House, 24 Holborn Viaduct, London EC1A 2BN.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

  • Country refers to: United Kingdom

  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Service refers to the Website.

  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • Website refers to Kas Andz Marketing Group, accessible from kasandz.

  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address

  • First name and last name

  • Phone number

  • Address, State, Province, ZIP/Postal code, City

  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
  • Flash Cookies. Certain features of our Service may use local stored objects (or Flash Cookies) to collect and store information about Your preferences or Your activity on our Service. Flash Cookies are not managed by the same browser settings as those used for Browser Cookies. For more information on how You can delete Flash Cookies, please read “Where can I change the settings for disabling, or deleting local shared objects?” available at Flash Player.
  • Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies on the Free Privacy Policy website article.

We use both Session and Persistent Cookies for the purposes set out below:

  • Necessary / Essential Cookies

    Type: Session Cookies

    Administered by: Us

    Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

  • Cookies Policy / Notice Acceptance Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

  • Functionality Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.

  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

  • To manage Your requests: To attend and manage Your requests to Us.

  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

  • By email: team@kasandz.com