Is Wix Good for SEO? A Complete Guide to Wix SEO


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Wix is a well-known website builder with millions of users worldwide. Some people claim that Wix is good for SEO, while others say that it is not, so who is right? The truth is, it depends on how you use Wix SEO and what your goals are.

If you use Wix to create a simple website with a few pages, you may not get the best SEO results. However, if you use Wix to build a large, sophisticated website with hundreds or even thousands of pages, you may discover that it can be beneficial for SEO. It all depends on your website and its objectives.

In this blog post, we will discuss the key features of Wix, its potential downsides and how it can be improved further.

What is SEO?

In the early 1990s, search engines were just starting to become popular and people were starting to realise the potential of using them to find information online. Around this time, some early webmasters realised that they could improve their chances of ranking well in search engines by including certain keywords in their web pages, whether it made sense from a content perspective or not. This practice, known as keyword stuffing, quickly became widespread and led to the first major algorithm update by Google, which penalised sites that were engaging in this practice.

Since then, SEO has evolved greatly. Google has released dozens of algorithm updates, with the goal of rewarding sites that provide a good user experience and penalising those that don’t. Even though SEO as a process is continuously evolving, keyword research is still a significant component of any effective SEO plan.

SEO is a long-term marketing strategy used to improve a website’s visibility and organic search results in Google and other global search engines. It’s the process of making a website more “friendly” for search engines. It involves improving a site’s architecture, content, link building, and much more. The goal is to make the site rank higher on the search engine results pages (SERPs). 

This is a complicated process but we have numerous blogs dedicated to explaining SEO in its most basic form, why it is important for your business, and how it is applied to web pages. Check it out our seo content hub.

Why is SEO Important?

There are numerous reasons why SEO is essential for businesses. Perhaps the most important reason is that it can help to attract more visitors to your website. A study by BrightEdge shows that SEO drives 1000% more traffic than organic social media methods.

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Source: Brightedge Research

This is because SEO can help to improve your website’s search engine ranking, making it more likely that people will discover your site when they search for relevant keywords.

The user experience on your website can be enhanced with SEO, increasing the likelihood that visitors revisit and use the site in the future. 

Additionally, SEO can help to build trust and credibility for your business, which can lead to more customers and sales in the long run.

The Best Wix SEO Features

Wix is a popular website builder that enables users to create and publish websites with no coding required. Wix is known for being user-friendly and offering a wide range of features, including eCommerce functionalities, blogs, and social media integrations. 

Additionally, Wix is a good platform for SEO because it offers many features that can help improve your website’s ranking in search engines.

Here are some of the best Wix SEO features:

  • Wix enables you to create a website without having to code. Its drag-and-drop interface allows users to add, customise as well as create web pages. 
  • Wix offers a wide range of features that can help improve your website’s ranking on search engines. Wix users have the opportunity to choose a variety of templates, features and designs to create a unique and personalised website.
  • Wix enables users to create a custom URL in a variety of ways. The first way is to use the Wix platform to create a custom URL. Another way is to use a third-party platform to create a custom URL. This can be done by using a web hosting platform like GoDaddy or Namecheap.

Things That Can Harm Wix SEO

These are some of the potential downsides of Wix SEO:

  • Technical customisation options are suboptimal: Websites created by Wix are designed to be used by people with a limited amount of technical knowledge. This means that they are not as flexible or as powerful as they could be. 
  • Lack of mobile optimisation: There are a few key reasons why Wix lacks mobile optimisation. Firstly, their website builder is not designed with mobile devices in mind, meaning that it can be difficult to create a website that looks good on both a desktop and a mobile device. 

And secondly, they do not offer any kind of responsive design, so your website will not automatically adjust to different screen sizes. This means that if you want to create a website that looks good on all devices, you will need to put in a lot of extra work.

  • The free plan carries the Wix branding: Wix, provides a free version, but users of the free plan will have Wix branding on their sites. For people who are new to site design or who want to try the product out before making a purchase, this is a desirable option.

However, this could be a drawback for a business owner who wishes to be independent from the company’s identity.

How to Improve Your Wix SEO

SEO is an important part of the Wix website builder. Using keywords and adding meta tags is a great way to start.

Other amazing ways by which Wix SEO can be improved include:

  1. Adding a sitemap: A sitemap is an XML file that lists all the pages on your site and where they can be found. It allows search engines to find all the pages on your site more easily. You can add a sitemap to Wix by going to Settings > Sitemaps > Add Sitemap.
  1. Using keywords: When writing content for your site, it is essential you use keywords in the title tags and meta descriptions for each page. This will boost your ranking in search engine results pages (SERPs). You can edit these by going to Settings > Titles & Meta Descriptions > Edit Titles & Meta Descriptions.
  1. Optimising images: Images are an important part of any website because they are what catch people’s attention, they also make web pages interactive.
  1. Making the website responsive on mobile devices: Making your Wix website mobile-friendly is a great way to ensure that your site is accessible to a wider audience. There are a few things you can do to make your Wix website mobile-friendly, such as using a responsive design, optimising your images, and using a mobile-friendly URL.
  • Using a responsive design is the most important thing you can do to make your Wix website mobile-friendly. A responsive design will adjust to the screen size of the device that your website is being viewed on, ensuring that your content is always easy to read and navigate.
  • Optimising your images is also important for making your Wix website mobile-friendly. Make sure that your images are compressed and sized appropriately for mobile devices.
  • Using a mobile-friendly URL is a good way to make sure that your website can be easily accessed on a mobile device. Use a URL that is short and easy to remember, and make sure that it redirects to your website’s mobile version.
  1. Utilising Wix SEO tools: they offer several SEO tools to help users improve the visibility of their websites. These SEO tools include: 

a. Keyword research: Wix provides users with a keyword research tool that helps them to identify relevant keywords for their website.

b. Site map: Wix automatically generates a site map for every website created on the platform. This site map is then submitted to search engines, which helps them to index the website more effectively.

c. Title and metatag optimization: Wix allows users to customise the title and metatags of their website, which helps to improve the website’s search engine optimization.

d. robots.txt file: Wix automatically generates a robots.txt file for every website created on the platform. This file helps to instruct search engine crawlers on which pages of the website should be indexed and which should be ignored.

e. Google Analytics: Wix integrates with Google Analytics, which allows users to track the traffic to their website and the keywords that are being used to find it.

f. Wix SEO Wiz: Wix provides users with a step-by-step guide to help them optimise their website for search engines. This guide helps users to identify and fix common SEO issues, such as missing title tags and meta descriptions.

Making use of these Wix SEO tools helps users improve the visibility of their website and attract more visitors from search engines

  1. Building internal and external links: Building internal and external links is an important part of any website development strategy. Internal links help to keep visitors on your site by linking to other pages on your site. External links help to bring in new visitors by linking from other websites.

Both types of links are important for a successful website. Internal links help to keep visitors engaged with your site. External links help to bring in new visitors and broaden your audience.

Building internal and external links can be a time-consuming task, but it is worth the effort. Both types of links are essential for a website that wants to be successful.


Wix is a website-building platform that is loved by many because of its ease of use, its beautiful design templates and its affordable pricing plan. The platform has been around for some time now and it has grown into one of the most popular website builders on the market.

One question that is often asked, however, is whether Wix SEO is good or bad. With so many people using it, there are bound to be some issues with SEO when using this platform as well. However, it’s worth checking out for sure!

We have a library of resources with more information about SEO, CRO and email marketing. Here we dissect information into tiny understandable bits to guide you on your marketing journey.

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Glory Onu


Glory Onu is a blogger, content writer and marketer with experience in graphic design. She is passionate about her craft and the power of words. She writes words that motivate readers to take action. She has also helped businesses get found through search engine optimisation and grow with conversion rate optimisation.


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Privacy Policy

Last updated: June 08, 2022

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions


The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Kas Andz Marketing Group, International House, 24 Holborn Viaduct, London EC1A 2BN.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

  • Country refers to: United Kingdom

  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Service refers to the Website.

  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • Website refers to Kas Andz Marketing Group, accessible from kasandz.

  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address

  • First name and last name

  • Phone number

  • Address, State, Province, ZIP/Postal code, City

  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
  • Flash Cookies. Certain features of our Service may use local stored objects (or Flash Cookies) to collect and store information about Your preferences or Your activity on our Service. Flash Cookies are not managed by the same browser settings as those used for Browser Cookies. For more information on how You can delete Flash Cookies, please read “Where can I change the settings for disabling, or deleting local shared objects?” available at flash player.
  • Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies on the Free Privacy Policy website article.

We use both Session and Persistent Cookies for the purposes set out below:

  • Necessary / Essential Cookies

    Type: Session Cookies

    Administered by: Us

    Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

  • Cookies Policy / Notice Acceptance Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

  • Functionality Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.

  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

  • To manage Your requests: To attend and manage Your requests to Us.

  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

  • By email: