Wix is a well-known website builder with millions of users worldwide. Some people claim that Wix is good for SEO, while others say that it is not, so who is right? The truth is, it depends on how you use Wix SEO and what your goals are.
If you use Wix to create a simple website with a few pages, you may not get the best SEO results. However, if you use Wix to build a large, sophisticated website with hundreds or even thousands of pages, you may discover that it can be beneficial for SEO. It all depends on your website and its objectives.
In this blog post, we will discuss the key features of Wix, its potential downsides and how it can be improved further.
What is SEO?
In the early 1990s, search engines were just starting to become popular and people were starting to realise the potential of using them to find information online. Around this time, some early webmasters realised that they could improve their chances of ranking well in search engines by including certain keywords in their web pages, whether it made sense from a content perspective or not. This practice, known as keyword stuffing, quickly became widespread and led to the first major algorithm update by Google, which penalised sites that were engaging in this practice.
Since then, SEO has evolved greatly. Google has released dozens of algorithm updates, with the goal of rewarding sites that provide a good user experience and penalising those that don’t. Even though SEO as a process is continuously evolving, keyword research is still a significant component of any effective SEO plan.
SEO is a long-term marketing strategy used to improve a website’s visibility and organic search results in Google and other global search engines. It’s the process of making a website more “friendly” for search engines. It involves improving a site’s architecture, content, link building, and much more. The goal is to make the site rank higher on the search engine results pages (SERPs).
This is a complicated process but we have numerous blogs dedicated to explaining SEO in its most basic form, why it is important for your business, and how it is applied to web pages. Check it out our seo content hub.
Why is SEO Important?
There are numerous reasons why SEO is essential for businesses. Perhaps the most important reason is that it can help to attract more visitors to your website. A study by BrightEdge shows that SEO drives 1000% more traffic than organic social media methods.
This is because SEO can help to improve your website’s search engine ranking, making it more likely that people will discover your site when they search for relevant keywords.
The user experience on your website can be enhanced with SEO, increasing the likelihood that visitors revisit and use the site in the future.
Additionally, SEO can help to build trust and credibility for your business, which can lead to more customers and sales in the long run.
The Best Wix SEO Features
Wix is a popular website builder that enables users to create and publish websites with no coding required. Wix is known for being user-friendly and offering a wide range of features, including eCommerce functionalities, blogs, and social media integrations.
Additionally, Wix is a good platform for SEO because it offers many features that can help improve your website’s ranking in search engines.
Here are some of the best Wix SEO features:
- Wix enables you to create a website without having to code. Its drag-and-drop interface allows users to add, customise as well as create web pages.
- Wix offers a wide range of features that can help improve your website’s ranking on search engines. Wix users have the opportunity to choose a variety of templates, features and designs to create a unique and personalised website.
- Wix enables users to create a custom URL in a variety of ways. The first way is to use the Wix platform to create a custom URL. Another way is to use a third-party platform to create a custom URL. This can be done by using a web hosting platform like GoDaddy or Namecheap.
Things That Can Harm Wix SEO
These are some of the potential downsides of Wix SEO:
- Technical customisation options are suboptimal: Websites created by Wix are designed to be used by people with a limited amount of technical knowledge. This means that they are not as flexible or as powerful as they could be.
- Lack of mobile optimisation: There are a few key reasons why Wix lacks mobile optimisation. Firstly, their website builder is not designed with mobile devices in mind, meaning that it can be difficult to create a website that looks good on both a desktop and a mobile device.
And secondly, they do not offer any kind of responsive design, so your website will not automatically adjust to different screen sizes. This means that if you want to create a website that looks good on all devices, you will need to put in a lot of extra work.
- The free plan carries the Wix branding: Wix, provides a free version, but users of the free plan will have Wix branding on their sites. For people who are new to site design or who want to try the product out before making a purchase, this is a desirable option.
However, this could be a drawback for a business owner who wishes to be independent from the company’s identity.
How to Improve Your Wix SEO
SEO is an important part of the Wix website builder. Using keywords and adding meta tags is a great way to start.
Other amazing ways by which Wix SEO can be improved include:
- Adding a sitemap: A sitemap is an XML file that lists all the pages on your site and where they can be found. It allows search engines to find all the pages on your site more easily. You can add a sitemap to Wix by going to Settings > Sitemaps > Add Sitemap.
- Using keywords: When writing content for your site, it is essential you use keywords in the title tags and meta descriptions for each page. This will boost your ranking in search engine results pages (SERPs). You can edit these by going to Settings > Titles & Meta Descriptions > Edit Titles & Meta Descriptions.
- Optimising images: Images are an important part of any website because they are what catch people’s attention, they also make web pages interactive.
- Making the website responsive on mobile devices: Making your Wix website mobile-friendly is a great way to ensure that your site is accessible to a wider audience. There are a few things you can do to make your Wix website mobile-friendly, such as using a responsive design, optimising your images, and using a mobile-friendly URL.
- Using a responsive design is the most important thing you can do to make your Wix website mobile-friendly. A responsive design will adjust to the screen size of the device that your website is being viewed on, ensuring that your content is always easy to read and navigate.
- Optimising your images is also important for making your Wix website mobile-friendly. Make sure that your images are compressed and sized appropriately for mobile devices.
- Using a mobile-friendly URL is a good way to make sure that your website can be easily accessed on a mobile device. Use a URL that is short and easy to remember, and make sure that it redirects to your website’s mobile version.
- Utilising Wix SEO tools: they offer several SEO tools to help users improve the visibility of their websites. These SEO tools include:
a. Keyword research: Wix provides users with a keyword research tool that helps them to identify relevant keywords for their website.
b. Site map: Wix automatically generates a site map for every website created on the platform. This site map is then submitted to search engines, which helps them to index the website more effectively.
c. Title and metatag optimization: Wix allows users to customise the title and metatags of their website, which helps to improve the website’s search engine optimization.
d. robots.txt file: Wix automatically generates a robots.txt file for every website created on the platform. This file helps to instruct search engine crawlers on which pages of the website should be indexed and which should be ignored.
e. Google Analytics: Wix integrates with Google Analytics, which allows users to track the traffic to their website and the keywords that are being used to find it.
f. Wix SEO Wiz: Wix provides users with a step-by-step guide to help them optimise their website for search engines. This guide helps users to identify and fix common SEO issues, such as missing title tags and meta descriptions.
Making use of these Wix SEO tools helps users improve the visibility of their website and attract more visitors from search engines
- Building internal and external links: Building internal and external links is an important part of any website development strategy. Internal links help to keep visitors on your site by linking to other pages on your site. External links help to bring in new visitors by linking from other websites.
Both types of links are important for a successful website. Internal links help to keep visitors engaged with your site. External links help to bring in new visitors and broaden your audience.
Building internal and external links can be a time-consuming task, but it is worth the effort. Both types of links are essential for a website that wants to be successful.
Conclusion
Wix is a website-building platform that is loved by many because of its ease of use, its beautiful design templates and its affordable pricing plan. The platform has been around for some time now and it has grown into one of the most popular website builders on the market.
One question that is often asked, however, is whether Wix SEO is good or bad. With so many people using it, there are bound to be some issues with SEO when using this platform as well. However, it’s worth checking out for sure!
We have a library of resources with more information about SEO, CRO and email marketing. Here we dissect information into tiny understandable bits to guide you on your marketing journey.
