How Blogs Benefit Your Shopify Store’s SEO Rating & Performance


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With 4.95 billion (and counting) globally connected people on the internet, there’s never been a better opportunity for businesses to incorporate blogging into their marketing strategies.

Every eCommerce store should be thinking seriously about blogs. But one of the things that many Shopify store owners in particular, often ignore is the difference that effective, well-written blogs for their website can make. 

Blogs are often not considered for websites and merchants tend to overlook them, think that they are irrelevant or simply don’t know what to do with them..

Without blogs on their Shopify site, merchants miss out on:

  • Providing their users with valuable information that should improve brand reliability, relevance, authority and trustworthiness
  • Having more Search Engine Optimisation (SEO) opportunities to use relevant keywords and to rank for them on search engines

Posting blogs on your Shopify store simply helps your customers know that you are an expert in your niche.

If you are researching and writing good blogs about a topic, you must know what you are talking about, right?

And your site users get to enjoy free beneficial information about your products and market which can increase their preference for your business in the long run.

But more importantly, in terms of SEO, it gives you more opportunities to optimise your online store for search engines and to rank higher on Search Engine Results Pages (SERPs).

In this article, we will discuss:

  • How blogging boosts Shopify SEO results,
  • Other business benefits of posting blogs, and
  • How best you can take advantage of these benefits for your business.

Let’s dive in.

Blogs improve your Shopify SEO results.

Business blogging is a promotional strategy that uses articles to increase your company’s visibility online. 

Essentially, blogs help improve your store’s SEO quality by positioning your site as a relevant source of information for potential clients’ queries.

Also, blog posts are an excellent opportunity for you to use a variety of on-page SEO strategies that provide more opportunities for you to rank higher on search engines, making your store more appealing and authoritative to users.

So blogs, primarily, help bring more traffic to your site.

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Blogs help Google, and other search engines know that your Shopify store is active.

Posting regularly shows that your website is alive and being taken care of. Google loves living websites.

Sites that go live and then are never maintained, soon drop down the ranks and become forgotten.

That said, you don’t have to constantly update your pages and create new ones. But every time you publish a blog, you effectively add one more indexed page to your website.

Adding an indexed page is like donating a new book to a library. The librarians have to process that book and put it on the shelf.

The more books you have on the shelf, the better the chances are of you being noticed. 

That book (blog) then becomes one more opportunity for your content to show up on the SERPs and potentially bring more people to your store.

Blogging aids in your link-building efforts.

Inbound links, also known as backlinks, are one of the 200 factors the Google algorithm considers when ranking a site on SERPs. 

Backlinks are regarded as the third most important factor in search engine optimisation by many experts and small business owners.

Although generating inbound links is essential, 41% of SEO experts believe link building is the most challenging aspect of search optimisation.

It will be easier to obtain relevant links if you write articles that are not only useful to your potential customers but also to other companies that your audience regards as industry leaders.

Yet blogging provides more than better SEO.

According to Hubspot’s 2021 Executive Marketing Survey, “20% of marketing leaders described company blogs as one of their “most important channels” for hitting goals.”

This is because blogs can do so much for your website.

In the same study, they also found that 56% of respondents have made a purchase from a company after reading a blog they published.

Here’s how blogs can further benefit your business.


Blogs can be repurposed for your social media marketing.

When you publish a new blog post, you generate content that people can share on social media platforms. This helps expose your company to a new audience that may not be familiar with you yet.

Blog content can also help maintain your social media presence.

Rather than asking your social media manager to create new content for social media constantly, blogs can serve as a repository of content.

You can effectively increase your social reach with blog content while driving new website visitors to your blog through your social channels.

Blogs help convert traffic into prospects.

When you have website traffic from your blog, you have the chance to convert that site traffic into prospects.

Every blog post you write is a new opportunity to get new prospects, just like every other indexed page. All you have to do is to include a lead-generating call-to-action (CTA) in each blog post.

You can use CTAs that lead to freebies, discounts, or any other content asset for which someone is willing to exchange their information.

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Take advantage of blogging for better SEO results and Shopify marketing.

You’ve seen the advantages of having a business blog:

  • Greater traffic,
  • More leads,
  • Enhanced authority, and
  • A strengthened relationship with your audience.

And you’re probably eager to get started.

To start blogging, you need excellent market and SEO research. And you have to ensure that the topics and keywords that you want to potentially write about are relevant to your target audience.

There is no point in writing a blog if no one is going to read it.

Knowing what topic to write about, what keywords to use and how to structure your blog correctly can be very tricky. It also takes time.

Doing it without the right expertise can take plenty of time and effort that you might not have as a busy business owner.

But there’s a solution to that.

You can simply hire us, the Kas Andz Marketing Group.

We have been serving Shopify owners, B2B companies and more, helping them with their SEO results, blogs and backlinking campaigns for many years.


Whether you are a starting business, a company looking to improve your on-page SEO results or simply want to do less marketing work and to focus on growing your business, we can help you.

Hire us, and you will have a complete team of senior SEO specialists working by your side. And we will ensure that you get the traffic, customers and revenue results that you want.

We do the work, you make the money.

All you need to do is book a FREE discovery call today, and we’ll get back to you within 24 hours so we can discuss how we can collaborate.

It’s time for you to enjoy better results and bigger profits with your Shopify store. 

Champ Biala

Champ Biala


CHAMP BIALA is the Head of Content for KAMG and a seasoned writer. Past experiences in education, video production and music allows him to create varied content for multiple business types. He provides content for firms across Asia, the US, the UK and Canada when he is not organising beach festivals in the Philippines.

Privacy Policy

Last updated: June 08, 2022

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions


The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Kas Andz Marketing Group, International House, 24 Holborn Viaduct, London EC1A 2BN.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

  • Country refers to: United Kingdom

  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Service refers to the Website.

  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • Website refers to Kas Andz Marketing Group, accessible from kasandz.

  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

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  • First name and last name

  • Phone number

  • Address, State, Province, ZIP/Postal code, City

  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

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  • Flash Cookies. Certain features of our Service may use local stored objects (or Flash Cookies) to collect and store information about Your preferences or Your activity on our Service. Flash Cookies are not managed by the same browser settings as those used for Browser Cookies. For more information on how You can delete Flash Cookies, please read “Where can I change the settings for disabling, or deleting local shared objects?” available at flash player.
  • Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies on the Free Privacy Policy website article.

We use both Session and Persistent Cookies for the purposes set out below:

  • Necessary / Essential Cookies

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    Administered by: Us

    Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

  • Cookies Policy / Notice Acceptance Cookies

    Type: Persistent Cookies

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  • Functionality Cookies

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    Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

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  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

  • To manage Your requests: To attend and manage Your requests to Us.

  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

  • By email: