What Are The Top YouTube Channels for Kids?


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YouTube channels for kids have exploded in recent years. Indeed YouTube as a whole has the most interactions in terms of views worldwide and in fact, the influencer phenomenon started mostly on YouTube. It is a staple for content creators who can effectively market products to their subscribers.

YouTube influencer success is fueled by consistency to the values their subscribers follow them for, and creativity and “watchability” of their content (not necessarily production value). It also helps if they have a good grasp of the YouTube algorithm and a good digital marketing plan employing video search engine optimization.

Influencers on YouTube earn through sponsored content, organic merchandise, paid content on other platforms, ad revenues through native ads, and ticket sales or appearance fees on guestings, concerts and tours. Indeed, YouTubing is one of the hottest eCommerce past times of our generation.

While many in the influencer arena cover healthy lifestyles, travels, food, and fashion, the biggest market, arguably, are kids – yes, those that parents leave to in front of the smart tv or tablet for hours while they do their jobs or chores. Kids’ content on YouTube keeps them occupied with safe content with all child-safety inclined algorithm.

Bring in the Children

Kids’ content can be animation, toys, learning and instruction, or child-centric vlogs. All of these are big on YouTube. Kids’ channels get millions of views, surpassing most influencers, and ironically, their content is fairly easier to make relative to other types. Although kids love animation (high production value) by default, sometimes all it takes to get kids hooked to your channel is a video of a kid randomly playing with toys. Kids’ content on YouTube is a like a cheat, but it works – it can be considered a full industry.

If your target market is kids, parents or family orientated, it’s not hard for you to find a gold mine of YouTube channels to tap. If your market is anything but those, there’s a lot to learn from today’s kids content  giants.

You’ll find that these top subscribed kids channels are product-centric. In the marketer’s eye it is hard- sell product placement, in the kids’ perspective, it is a let’s play video with toys.

Here are the top five YouTube kids’ channels.


With over 24.8 million subscribers and 38 billion views since 2015, Ryan’s World started out as a toy review channel where the 8-year-old Ryan unboxes different toys. These translated into toy sales as influenced by Ryan’s reviews.

A digital media studio known for extending YouTubers into global franchise, PocketWatch, collaborated with Ryan’s World and released his toy line which were first released exclusively by Walmart.

PocketWatch also produced a television series for pre-schoolers entitled Ryan’s Mystery Playdate.

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Calvin & Kaison or CKN Toys, are Australia-based YouTubers known for toy reviews, unboxing, opening giant surprise eggs and cosplaying as superheroes. They have 14.8 million subscribers and 13 billion views since 2015.

Nickelodeon has prepared a series based on CKN Toys which was set to premier this spring of 2020 together with its consumer products.

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Diana is a 6-year-old Ukrainian YouTuber focused on child entertainment videos. Together with her mom, Elena, she dresses up, tries on children’s cosmetics, unboxes toys and does mostly playtime on videos.

Diana has over 52 million subscribers and 25 billion views since 2015. Her channel showcases toys for girls from big franchises such as Peppa Pig, Hello Kitty, and Shopkins, among others.

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Brothers Vladislav and Nikita are Russian-Americans with 38.8 million subscribers and 18 billion views since 2018 making them the 25th most subscribed channel on YouTube.

Once, they gained a surge of 207 million views for one video within 5 months because of some controversial play pretend video. The controversy sort of gained them curiosity but it is simply fun watchable play pretend content for kids. This is a good example of the power of random virality.

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Genevieve’s Playhouse is an educational channel for kids using toys as learning materials. Genevieve plays with characters from popular franchises like Paw Patrol and Peppa Pig in a story-telling format, while learning numbers and words together with their audience.

The channel started out in 2016 and has since then accumulated over 14.5 million subscribers and 6 billion views.

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Kids on YouTube have the influential power on setting the bar for content, toys and lifestyle for their generation. They are powerful ambassadors of culture and product.

The most important thing they possess is their natural ability to target consumers. It is easy to determine what kids like and need. They are very easy to target in the market. When they have a grab of

their inclination, all it takes, at minimum, are toys review videos. Keep it interesting and you get longevity in the commerce.

You can apply this knowledge to your own enterprise. Make sure that you thoroughly know your market. Learn their behaviours and their perspectives. Once you know them as well as the back of your hands, it will be very easy to determine what they like and need. A little sprinkle of creativity and a sound marketing plan will get you far.

Digital Tools

It is also a boost to employ marketing tools that really work. When you have a specific target, you should be able to reach them more effectively with efficient use of SEO stats and site analysis. Once you engage   them, you must be ready to engage them properly in the emails.

Email newsletters are the original, and still one of the best services of ways of interacting with your customers and constituents. Our email newsletter services from kasandz.com can help bring success to your business.

We at the Kas Andz Marketing Group know that newsletters and email advertising bring evergreen and consistent communication and increased loyalty to your brand.

As the leading email marketing expert in the UK and London, we have helped thousands of start-ups and seasoned companies. We have increased their revenues, followers, leads, and returning customer activity.

We get your emails away from the spam box and make sure you have a fully automated communication system that feels personal for your client.

Be or have an Influencer

With the proper marketing tools and good, relevant, targeted content, your influencer journey or journey with influencers can win on any platform.

Whether you choose to have a channel or employ native ads or sponsor creator content, when you know who you are calling to, and have a product of integrity, there is no way for you to fail.

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Kas Andz


Kas Andz is a multi-award-winning marketing leader, and the founder of KAMG. He is one of the top digital marketing experts in the UK and has helped companies and brands across Europe, North America and Asia to achieve greater revenue and expand sustainably. He also tries to play football when he can but doesn’t succeed as well as he would like.

Privacy Policy

Last updated: June 08, 2022

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions


The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Kas Andz Marketing Group, International House, 24 Holborn Viaduct, London EC1A 2BN.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

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  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • Website refers to Kas Andz Marketing Group, accessible from kasandz.

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Types of Data Collected

Personal Data

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Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

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We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

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Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies on the Free Privacy Policy website article.

We use both Session and Persistent Cookies for the purposes set out below:

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For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

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  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

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  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
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Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
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Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

  • By email: team@kasandz.com