Your ULTIMATE YouTube Marketing Guide: From Leads to Conversion
Really? Can YouTube be used for my business?
Absolutely! In this article, you will:
- Learn about 6 broad categories on how to use YouTube for eCommerce
- Explore 69 specific tips from each category
- Discover what strategy will work best for you and your business
Ready? Let’s get started!
69 Things You Need to Know About Using YouTube for Your Business
Yep, 69 is a very big (nice) number. And you might exhaust yourself in learning each tip, plus thinking about how it could potentially suit your business.
Don’t worry, we have these 6 categories to help you sort out everything you need to know about YouTube and its role in the eCommerce world.
Here are the categories:
CATEGORY No. 1: TEN eCommerce Facts About YouTube
CATEGORY No. 2: TEN Reasons Why You Should Use YouTube for eCommerce
CATEGORY No. 3: TEN Creator Types That Thrive on YouTube
CATEGORY No. 4: TEN Tools on YouTube to Use for eCommerce
CATEGORY No. 5: TEN Bad Practices to Avoid When Promoting Your Business on YouTube
CATEGORY No. 6: NINETEEN YouTube Content Tips for Excellent eCommerce Promotion
10 Facts & Stats About YouTube
Fact No. 1: There are almost TWO BILLION users per month on YouTube.
Wow! That’s quite a BIG number.
With a worldwide user population of 1.68 billion people, the massive amount of people using the platform makes it a swarming marketplace that any eCommerce business must mine.
In the US alone, there are already more than 210 million users that you can reach via the YouTube app or site. Currently, US users make up 62% of the platform’s daily users.
Fact No. 2: YouTube is big on mobile.
More than 70% of users account for mobile. The mobile app is pre-downloaded on almost all newly-purchased phones.
It has been downloaded more than 50 million times and is a staple app for today’s consumer; a sure way for marketers to reach their audiences.
Fact No. 3: People discover new brands on the platform.
According to a recent survey, 90% of users find new brands and products because of watching on the app. If you are a startup or involved in an innovative business project, your chances of getting an audience on the platform are high.
Fact No. 4: YouTube generated $28.8 billion in ad revenue in 2021.
Everyone is advertising on the platform because it has effective advertising and data analysis tools that ensure effective campaigns.
Fact No. 5: The average cost of marketing via a paid influencer post is $7,332.
One of the most effective ways to win leads and conversions on the platform is by using paid influencers. They vary in cost, and some of the more popular accounts can be expensive but can be worth it if you target the right audience.
More popular influencers will give you access to millions of users that you could potentially convert.
Fact No. 6: The company’s ad revenue reached $28.84 billion in 2021.
YouTube’s overall ad business hauled in $28.84 billion in the first 12 months of 2021, after generating $20.21 billion in the first nine months and $8.63 billion in the 4th quarter.
The advertising giant is a reliable place to find products, services, and customers. It is a complete ecosystem for any business.
If you are not promoting your business on the site/app, your potential leads will go to competitors who use its practical tools.
Fact No. 7: YouTube is the second most used search engine in the world.
Number one is Google, and number two is YouTube.
This means that people use it to find solutions. If you have an excellent presence on the platform, your product or service might be just what users were looking for.
You can use SEO or search engine optimization for your YouTube content. It is possible to ensure that when people search for something related to your business, they will see you in their search results.
Fact No. 8: YouTube is used by all demographics.
While previously thought was mostly used by Millennials, today, the platform has significantly increased its variety of users. Also, the myth that it is a male-dominated platform has been busted.
Fact No. 9: YouTube account owners are a paying demographic.
Most YouTube users who have accounts are female at just above 50% of the population. They are more likely to have a college education and kids than those who have no user accounts.
This means that when you advertise on the platform, you are reaching out to people who have decent buying capacity. Also, kids binge-watch and ask their parents to buy toys and games they find on the platform.
Fact No. 10: The platform is prefered by 8 out of 10 marketers.
Facebook lags behind marketer preference at 60%. It is because of its significantly effective ads that get 62% audience attention which is a great leap away from 45% on TV.
There is no questioning of YouTube’s effectiveness as a tool for eCommerce. If you are starting a company, or running a business, you must have a planned presence on the platform.
10 Reasons Why You Should Use YouTube for eCommerce
Reason No. 1: It is a gold mine for leads.
There is no denying the massive global reach of the video platform. It serves several million people daily via its mobile and tv app and website.
It is a source of information, entertainment, news, product discovery, and more.
Whatever service or product you offer, you cannot deny the platform’s potential as a major source of quality leads.
Reason No. 2: People use it to find solutions.
The best narrative that works for marketing and advertising is selling people a new version of themselves – a better one. To achieve this, you have to show how your offering can solve something for them or make their lives better.
YouTube is one of the most popular spaces to search for any solution because the format is video – the closest thing to an actual customer service interaction. People can see how problems are solved not just via words in an article or static imagery.
You can run a channel for your eCommerce and upload your demos, how-to videos, and other content that will effectively show audiences the value they can get from you. You can partner with other creators who will show people your product or service’s usefulness.
You can use ads to pinpoint people who are looking for a solution, a solution that you happen to offer.
Reason No. 3: It is free to use.
Even if you don’t use ads, you can find a way to gain the audiences that you need by using the platform for free. It does not cost anything to upload on YouTube (except your privacy).
If you have the time and are willing to make an effort, you can gather the following for your eCommerce. All it takes is quality content, a little bit of SEO, and PR.
Even the analytics on YouTube are free to use. You only have to study them well and you can run successful marketing campaigns on the platform.
Reason No. 4: It presents excellent data.
The categorised data you will need for marketing on the platform is readily available on the YouTube Studio. It shows your content’s reach, engagement levels and audience volumes, and revenue if you are a creator running ads as a business.
For most eCommerce businesses, reach, engagement levels and audience volumes will be the go-to analytics. The analytics space of the platform will show you how much time people spend watching your videos, how many new subscribers you have had since a selected date, graphs representing the performance of your content and channel, and more.
You will see Click-Through Rates(CTR), which are addressed as clicks on end screen elements. You will figure out your top-performing content, the times your viewers are active on the platform, and many more useful details that you may not find other platforms.
You will also see valuable information on your video’s likes, dislikes, and comments.
Reason No. 5: It is easy to promote anything on the platform in general.
The minimum promotional scheme you can do on YouTube is own a channel and upload content that will appear relevant to your audience. It’s that easy.
You can also pay for ads on the platform through its advertising features .
Reason No. 6: It is useful to run paid ads on the platform.
Not only does YouTube Ads work wonders, but it is also highly cost-effective and easy to use.
YouTube has categorised niches for you, and you will only pay when someone watches your video ad. They even have an option where YouTube helps you make a video ad on your phone or with a professional.
When you spend at least $10 a day on advertising, you are entitled to consultancy with an advertising professional. They also have a rich resource where you can learn how to advertise optimally on the platform.
The following are the kinds of ads served on YouTube.
- Non-video ads – banners and overlays
- Skippable in-stream ads
- Non-skippable in-stream ads (including bumper ads)
- Video discovery ads (formerly known as in-display ads)
YouTube Ad Option No. 1: Non-video Ads
These ads are pay-per-click, and you will only pay YouTube if someone clicks on your CTA.
These appear on the sidebar alongside recommended videos when a person is watching content. These ads have to be relevant to the topic of the video being watched.
It has a simple method – just a picture, some text, a link, and a CTA.
These are text ads that appear floating for a duration overlaid on the video being watched while the content is playing. It consists of text, a link, and a CTA.
These ads are usually used in conjunction with display ads.
YouTube Ad Option No. 2: Skippable In-Stream Ads
They can either be pre-roll, playing before the content or mid-roll, playing during an ad break in the video. Advertisers pay only if the viewer doesn’t skip and continues watching after the 5-second skip countdown.
You can fortify the effectiveness of this kind of ad with an accompanying display ad on the sidebar. This way, even when your ad is skipped, you still have a chance of getting the viewer’s attention.
A supplementing overlay non-video ad will also increase your chances of acquiring the lead.
YouTube Ad Option No. 3: Non-Skippable Ads
More than 70% of YouTube users have adopted an auto-skip instinct. Hence, it is wise to use non-skippable ads.
Use this option if you are sure that your ad content is strong and watch-worthy for the full 15 seconds you are interrupting the viewer. If you have a lousy ad, viewers will flag you as “irrelevant content”, and your brand’s reputation will suffer.
With this option, you pay on a CPM or cost-per-mile basis, meaning you pay YouTube for every 1000 ad views.
You can also use bumper ads after a strong non-skip ad campaign to follow up on the warming leads. They are 6 seconds long, paid by CPM, and can be either pre-roll, mid-roll, or post-roll.
Reason No. 7: You can get excellent social proof on YouTube.
Whether your product appears on an influencer’s review, or just in the background or as a mundane part of a creator’s video, it will show audiences that it is worth using. While written reviews and articles can get you leads, the video evidence that you can get from the platform will be more robust.
Video is content that is the closest medium to the actual product experience. It is multisensory, audio and visual, and can even be interactive.
Getting your brand featured positively on multiple YouTube content segments can bring you plenty of visitors or leads.
Reason No. 8: It’s a hub for win-win collaborations.
You can shortcut getting social proof on the platform. All you need to do is pay an influencer or start a collaboration to promote your brand.
Samples of high quality and practical use items are always well received.
If these conditions are met, you can get excellent positive recommendations that can bring you leads. Your Influencer’s fans will be primed for conversion.
Reason No. 9: You can target your audience efficiently.
YouTube niches are easy to track. The same kinds of people subscribe to the same influencers.
Just discover what groups are following an influencer who uses the kind of offering that you have. Figure out who is attracted to the branding you have by looking for creators with similar thematics.
Also, the analytics that the creator studio will show you about the product-related content that you release will give you chunky detailed data.
Reason No. 10: You can get excellent PR on the site/app.
In the boom of the YouTube Partnership Program in 2007, creators in the platform started to gain more credibility as media sources. Since then mainstream media companies have begun to join in on the platform, seeing that people have started to trust the outlet more and more.
Today, YouTube is one of society’s highly reliable sources of information, news, education, entertainment, and more. It acts like cable but is even more accessible and powerful than traditional mainstream media.
10 Types of Creators That Thrive on YouTube
Creator Type No. 1: Comedy
Whether it is epic fails, satire, spoofs, news bloopers, sketch comedy, or stand-up performances, the platform is a reliable source of happiness-inducing content. Even other genres of influencers use humour to enhance their viewership.
There are a considerable number of comedy brands on YouTube like Smosh, Jacksfilms, College Humor, Brandon Rogers, and more. Also, plenty of companies from traditional media have made their content available on the platform like Comedy Central or the Canadian Just For Laughs brand.
Today, society views comics as intelligent people who are experts in the art of communicating and storytelling. Comedy creators are well-informed and excellent sources for practical principles and even new philosophies.
If a well-established comedy source promotes you, that’s one of the best PR endorsements that you can get.
Creator Type No. 2: Beauty and Fashion
YouTube is an obvious choice for the beauty and fashion industry. You can easily show people how a dress looks from all angles or entice people by teaching them how to use your makeup line for maximum effect.
If your product or business operates in these markets, it can be easy for you to find a space on YouTube to thrive. There are a myriad of beauty and fashion influencers on the platform.
Some of the popular ones are even the most controversial creators on the platform. You can tap into the sensation if you want to.
The primary thing you can do to leverage the beauty and fashion segment of YouTube is to partner with a decent creator who can show how your items can be used or promote them viavideo content. You can also engage a range of influencers to reach different fan bases.
The beauty and fashion genres tend to be female and LGBT+ dominated.
The most prominent products promoted to these audiences are the likes of makeup, hygiene products, clothing, ladies’ accessories, jewellery, fashion lifestyle brands, and other vanity or self-care offerings.
Creator Type No. 3: Gaming and Sports
Some audiences are not good at games and would rather watch them.
People who are looking for tips and tricks, and those who just enjoy gaming content also fall into this category. Whether it is video games or traditional mainstream sports, you’ll find creators releasing replays, best moments, let’s play videos, instructionals, reviews, and more.
Content in gaming and, especially, the sports genres are predominantly male-orientated.
Hence, the products that would have the best potential for successful promotion would be gaming chairs, male-inclined merchandise, energy drinks, alternative game products and consoles, hardware, shoes, gaming or sports equipment, and other adrenaline-fueled related offerings.
Creator Type No. 4: News and Technology
The traditional mainstream media has secured its place on the platform. Also, some YouTube-first creators mainline news and technology, including analysis and reviews of the latest innovations.
People can now rewatch official releases of BBC, Al-Jazeera, CNN, and other reliable sources on the platform. Even Discovery, Nat Geo, and The History Channel have YouTube channels.
These companies will bring any brand excellent PR, especially those offering innovative or breakthrough products.
The YouTube-born tech review creators are also excellent sources of PR for tech brands. Many people’s decisions are dictated by tech recommendations by reliable influencers on the platform.
Creator Type No. 5: Learning, DIY, and How-To
A significant number of users go to the video platform to find solutions to their problems. Whether they are trying to finish a challenging math problem, building an IKEA furniture piece, or cooking a dinner they’ve never tried before; they can potentially find excellent help on the platform.
The continual spread of these types of content is inevitable. While text instructions, pictures, and audibles are useful for teaching, video trumps them all when it comes to demonstrations.
For the genre of education, products like pens, laptops, learning materials, education subscriptions, books, and other learning-related offerings are best to promote. For the DIY genre, which is more handyman or crafts inclined, hardware products or crafting tools are best to market.
The How-To genre has plenty of subdivisions. There is gardening, pet care, parenting, self-help, tech use, filming, and more.
Creator Type No. 6: Lifestyle and Vlogging
Society has made people continually look for the “best” and most “valid” versions of themselves – living without hardship, looking good, having great relationships, being liked by people, and aiming for celebrity status.
Because only a few people get to live this way, the other 99% of the world can only dream about it and watch.
In today’s standards, influencers who can show that their lifestyle is “successful” will be benchmarks for how their audience will aspire to live. Audiences of this type of content will try to replicate what the influencers are doing in their personal lives.
Hence, if a lifestyle vlogger says that your hotel is excellent or your perfume is what she uses, their audience will tend to want to buy from you.
Creator Type No. 7: Art, Music, and Dance
More people watch music videos now on YouTube than other platforms. Much art-first content like painting and dancing are also thriving on the platform.
YouTube is full of new music videos, lyric videos, visualisers, covers, compilations, dance videos, drawing time-lapses, and more. The platform is a no-brainer place for aspiring artists to find and build their audiences.
You can promote your product via these content types. For example, you can make a short music reel or a video of a dance flashmob featuring your product. One of the best ways also is to make a song out of it. Make sure that the lyrics are catchy. A plus factor is also when the melody of the songs leave a “last song syndrome” to the people listening. Your brand name can be incorporated in that melody so that the listeners will have a hard time getting your product out of their head.
Creator Type No. 8: Food & Travel
YouTube has become a place for discovering new places and food that people would otherwise not know about. People from around the globe can now showcase what their countries have to offer.
The platform has sparked the emergence of thousands of travel and food vloggers who give audiences a review of the places and meals that they try. Audiences are given first-hand information on what they should expect when they plan to go to a particular location.
The best of them are Mike Chen, The Best Ever Review Show, Mark Wiens, JP and Julia, and The Food Ranger, among others.
Products promoted by this genre are generally the hotels they stay in, the airlines that they fly, the locations visited, and, of course, the food and the eating spots that they review. Also, you’ll find food and travel vloggers regularly recommend their video equipment, merch, and more.
Also, food, in itself, has its universe of genres. There are mukbang, cooking shows, food history, butchery, and other niches.
Creator Type No. 9: Family and Children
In this digital era, smartphones, tablets, and smart TVs are our new nannies. Just put YouTube on autoplay, pick a kid-friendly video, and your child can have endless hours of content.
Kids’ channels get billions of views.
There are HobbyKidsTV, Pinkfong, Brave Wilderness, Cocomelon, and more. They range from silly sketches, unboxing videos, cartoons, animated nursery rhymes, animal features, adventures, toy role-playing, family trips, vlogs, and let’s plays.
Some brands from the traditional media have also placed replays, compilations, and unique content to compete with the YouTube-born creators.
The products to promote here are toys and games. You can also try to catch the attention of parents with online shopping opportunities.
Creator Type No. 10: Celebrity and Entertainment
From Kpop fans to Star Wars worshippers, or Will Smith die-hards to Ariana Grande followers, the platform is full of people following people who give them entertainment.
Big companies engage celebrities and famous personalities from Hollywood and other wellsprings of amusement to promote their products to willing followers.
If you know your audience, find the right famous person to promote you, and use the platform’s tools to their maximum advantage, you will effectively get leads and conversions from YouTube.
10 Tools on YouTube to Use for eCommerce
eCommerce Tool No. 1: YouTube Channel
Create your brand’s company-owned channel. Build it like a website – a reliable source of information about your products and topics around your genre.
Having a channel is an excellent addition to your customer service. Videos are the best way to show people how they can maximise the benefits of your products and what other items can be used with them that will improve their life.
Customer service will always improve your social proof and leads.
eCommerce Tool No. 2: YouTube Search
As mentioned earlier YouTube is the 2nd most used search engine, which means it is a platform where a massive amount of people will try to find any information that they want. Since millions of people use it by the hour, your presence is a must for your eCommerce.
eCommerce Tool No. 3: Video Analytics
You can see in real time, on your video page how many views, likes, dislikes, comments, and other essential metrics your content has achieved. Also, you can see in the video analytics what time of the day your video is most viewed.
You may think of your audience this way. When are they most likely to be available and able to see your content?
In this way, you will know when to upload your content, making sure that it will not go to waste as people are also available at that time.
In addition, you’ll also see in the sidebar, a good representation of other content that your uploads are categorised with.
eCommerce Tool No. 4: TrueView In-Stream Ads
In-stream ads are video ads that you can run in the beginning, middle, or near the end of your video. They can be non-skip paid by CTM or skippable paid for every 5-second play.
Consider restricting your advertising spending to those who engaged with your advertisements rather than everyone who saw them. This is the reality of TrueView advertising, making it a cost-effective ad alternative.
Why are TrueView advertising so inexpensive?
They assist to reduce the danger of wasting money on useless advertisements. That is why so many businesses use this ad type. It’s cost-effective and efficient, making it a win-win situation for your organisation.
You don’t want to pay for advertising that doesn’t reach your target demographic, no matter where you promote. You want to engage with visitors who are most likely to convert, whether they visit your website, buy your goods, or sign up for your newsletter.
eCommerce Tool No. 5: TrueView Discovery Ads
The video ads you can create as Discovery Ads will appear in search results or the sidebar. They are paid for via PPC or pay-per-click.
Businesses, unlike In-Stream Ads, get compensated each time their Discovery Ads are clicked, regardless of how long consumers watch the video.
For how-to or product demonstration videos, Discovery Ads are a terrific solution.
If you’re concerned that viewers may skip In-Stream Ads and not engage with Discovery Ads, there are additional ad solutions that may be the answer.
eCommerce Tool No. 6: Bumper Ads
Bumper ads are six-second unskippable pre-roll, mid-roll, or post-roll videos paid by CPM.
The main goal of most online advertising is to bring high-quality traffic to a brand’s website, which leads to more sales. Even so, bumper ads can be used for more than just brand awareness.
By making video ads that are quick, clean, and concise, more people become aware of your brand. This way, people will see your business as an authority on the internet.
eCommerce Tool No. 7: Interactive Elements for Ads
- Cards: They show the features of your product within the video or promote other content.
- Manual End Screens: Encourage further engagement as end screens are those big, clickable buttons at the end of your videos. They can bring watchers to subscribe, watch other videos from your channel, or perhaps lead them to your website.
- CTA: Tell the viewers what you want them to do if they are engaged.
- Auto End Screens: Generate an automatic end screen with your CTA.
- Shopping Cards: Show viewers listings and details of your products, and connect audiences to your store.
eCommerce Tool No. 8: Creator Studio
The analytics that you will get on the platform’s creator studio will allow you to study your audience’s demographics, online active times, and behavior. This data is gold for how you plan your digital marketing strategies, in and outside of the platform.
eCommerce Tool No. 9: Trending Page
The best content will be the ones most watched. You can study the content listed in trending to find out what new things you can use for your uploads to improve your promotions.
eCommerce Tool No. 10: Descriptions
The descriptions that you give each of your video uploads will be crawled. A web crawler, also known as a spider, is a type of bot that is used by search engines like Google and Bing. It is their job to keep track of everything that is on websites across the Internet so that they can show up in search engine results. It plays a great role in keeping websites in the first page when searched.
This means that when your video description uses words that are captivating to the crawler, it has a possibility of appearing in the first page of search engines. Well-constructed video descriptions are an essential part of your YouTube SEO.
10 Bad Practices to Avoid When Promoting Your Business on YouTube
Bad Practice to Avoid No. 1: Non-Targeted Content
If you mindlessly post your content anywhere, most people will flag you as inappropriate or irrelevant. This flagging will be bad for your metrics and reputation.
The first step to avoid this is to figure out what you want to do. In order to make a YouTube marketing plan, you will need to figure out what you want to achieve. Make a list of your goals: specific, measurable, attainable, relevant, and time-bound.
This will help you make sure that your goals are clear and have a deadline that you can meet. Figure out how you’re going to make videos, and then figure out how you’re going to market them.
Bad Practice to Avoid No. 2: Bad Landing Page
No matter how good your YouTube presence is, if your website is low-quality, your lads will bounce off to the next competition.
People are visual. They want things to be more appealing for them to be convinced that they are on the right page. Your landing page is a very vital first impression of your customer. So, make sure it lasts.
Bad Practice to Avoid No. 3: Dismissing SEO
Do not forget that YouTube is a search engine. Use the right keywords in your descriptions and ensure that you are also implementing SEO on your website.
It’s possible to get a lot of good things from SEO: more time spent watching your TV show or movie, more awareness of your brand, and more sales and leads. There are some things used by search engines, like YouTube and Google, to make sure websites and videos are ranked well.
Bad Practice to Avoid No. 4: Wrong Ad Placement
Always test your ad plans with a group that represents your audience. Figure out where they would rather see your ads and how you can place them so that people will be brought to click your CTA.
Ad placements can help you find better customers.
Putting on a show isn’t as simple as it looks. Most marketers who use display advertising today use audience targeting parameters to make their ad campaigns more effective.
Bad Practice to Avoid No. 5: Relying Only on Ads
People know that ads are paid for and are not natural evidence of your brand’s quality. Find more reliable social proof.
It’s important to keep in mind that your content matters, and your ads are only supplemental to what you really offer your audience.
Bad Practice to Avoid No. 6: Good Promotions, Bad Products
No matter how emotionally driving your promotional content is, if your product is lousy, you won’t get returning customers. Instead, you will get bad reviews and will lose audience interest.
Bad Practice to Avoid No. 7: Lousy Upload or Ad Content
Always be mindful of your content. Do not settle for low-quality materials.
Test what narratives work well with your target audience and implement them.
Your YouTube channel stays active when you post videos on a regular basis. It also gives your followers a good time. Each day, week, or month, plan to post at the same time. Viewers will know when to come back for more if there are a lot of posts.
Bad Practice to Avoid No. 8: Inefficient Video Uploading
Plan ahead. Do not upload for the sake of upload.
Ensure that you are not spamming but that you are also banking enough for binge-watchers.
Your YouTube channel will stay active and give your followers a good time if you post videos there at a regular rate. It’s bad if you stop uploading YouTube videos at a regular rate. You’ll lose some of your subscribers and your account’s growth will stop.
In order to keep your account’s growth moving forward, you must post a lot of videos at a steady pace. The number of videos you should post depends on your channel and how you like to do things.
Bad Practice to Avoid No. 9: No-Value Descriptions on Videos
People’s attention is grabbed by value. Always think “what’s in it for the viewer” when writing your text.
It is important that you use words that are relevant in the categories, title, tags, and description of your site. This will make it easier for people to find your video when they search for it on the web. Make sure you tweet it and spread the word about it on other social networks in order to grow your audience and get more people to see your work. Always add keywords to the titles, tags, and descriptions of your posts.
Bad Practice to Avoid No. 10: Irrelevant and Unused Words for Titles
Use SEO techniques and principles when making your titles.
The title is one of the most important parts of a YouTube video. Users will be drawn to your video if you use a title that is interesting. They will want to click and watch it. On the other hand, a bad title on YouTube can hurt your marketing efforts by making people not want to watch your video.
19 YouTube Content Tips for Excellent eCommerce Promotion
YouTube Tip No. 1: Outsource a Marketing Consultancy.
The problem with today’s competition is that it is hard to stand out among the millions of pieces of content everywhere, not just on YouTube. You need powerful tools, expertise, and the latest techniques.
This way, you can focus on other vital parts of your business, like R&D or research and development, or expansion. If you split your focus between the highly-technical world of eCommerce and business development, you’re killing yourself and your company.
YouTube Tip No. 2: Expand to Other Social Media Platforms.
Infiltrate all digital spaces where your audience thrives. Post short versions of your videos and CTA them to the full version, run ads in other areas, and engage your niche.
On the other hand, a Facebook business page is one of the most potent landing sites you can bring your YouTube audiences to. You can use the platform as an online store.
YouTube Tip No. 3: Have a Website.
Do not settle for online presence only on branded platforms. You have to establish your authority in the public webspace.
Create a website and make it a reliable source and central station for all of your content. Produce content like articles that will bring value to your site guests.
Build your site with the principles of CRO or conversion rate optimisation and implement excellent SEO to top search engines.
YouTube Tip No. 4: Create Emotionally-Moving Content.
Study your target market and figure out whether they are moved by sadness to joy, fear to security, or excitement to satisfaction. People are emotional beings, and if you touch their vulnerable parts, and present your offering as the solution to their problems, you will get click-throughs.
Study why the best ads work. Look into Superbowl ads and Japanese ads.
Find out what type of content works best for you – whether it is sensational, controversial, dramatic, feel-good, fun, comedic, satirical, memetic, inspirational, touching, or other feels.
YouTube Tip No. 5: Tap the Power of Memes.
Memes spread like wildfire. Study how meme content is created and figure out how you can integrate and leverage the principles and trends of Reddit, Discord, and 4Chan.
Memes are now the cultural currency of modern culture. Do not underestimate the power of memetics.
Remember that Elon Musk sells the Tesla Model S for $69,420. He broke the Internet with this record, trending on Reddit and Twitter.
YouTube Tip No. 6: Focus on Improving Your Products.
For a very few exceptional businesses marketing campaigns are not needed because they know that people will naturally promote their products because of their quality and established satisfaction levels. This possibility should tell you that the main focus of business is solving problems effectively rather than just getting leads and money.
The foundation of any business should be product integrity and solving customer problems. Money making and popularity only follow.
YouTube Tip No. 7: Be Mindful of Copyright Infringement
Be sure that the content you will post will have elements that you have purchased, owned, or is under creative commons or public domain. If you keep on getting flagged, your content might get taken down.
YouTube Tip No. 8: Leverage Live Streaming.
Create live events where viewers can win prizes while you entrench them in your brand. Make sure that you study your user behaviour first and figure out the best time to engage them.
Learn when they are online and what content they enjoy while online.
YouTube Tip No. 9: Create Valuable Content.
It can never be said enough that all the words, information, videos, audios, and pieces of content presented from you to your audience must be value-adding.
Make your brand a symbol of help and solutions. Make people feel like they have improved because of what they got from you.
YouTube Tip No. 10: Read the Comments.
While many influencers and creators would rather skip checking out the toxic space of the YouTube comments section, as an entrepreneur, you should take all criticism into account. Remember that one of the fundamental goals of any business is human satisfaction, and the more kinds of people you can serve, the better.
Just make sure you are engaging the right people.
YouTube Tip No. 11: Create Podcasts.
Host podcasts and reupload them on your YouTube channel. This way, you are hitting more pigs with the same bird.
Also, podcast content is a highly appreciated type of video on YouTube – people can listen but also have the option to focus on the show if they want to. Many non-IOS users enjoy podcasts via YouTube.
YouTube Tip No. 12: Make Professional Videos.
If you don’t have Adobe Premiere, Sony Vegas, Final Cut, or Ulead VideoStudio skills, go ahead and use Viddyoze. It’s like Canva but for videos.
YouTube Tip No. 13: Run A/B Tests for all of Your Content.
Do this especially on ads. Never release anything that you haven’t at least tested with a test group. An A/B test, also called a split test or bucket test, is a way to compare two versions of something to see which one performs better. Likewise, you can do this to your ads prior to releasing them.
Doing tests means you are releasing only the content that will work and bring you leads.
YouTube Tip No. 14: Your Skippable Ads’ Metrics are Excellent Sources of Data.
You can consider your skippable ads like a test. If it has more views than skips, you can say that it works well for your brand.
You can then replicate or improve its style and narrative to create the perfect ad you will release as non-skip content.
YouTube Tip No. 15: Always Watch Out for Changes in the Algorithm.
YouTube’s algorithm is a living thing. It changes from time to time, and if you don’t update how you SEO your content to chase your audience as updates come, you might lose viewership.
YouTube Tip No. 16: Your Business Can be Purely YouTube.
Remember that content can be your product. The more interesting your content is, the more you draw in viewers. The more they view you, the more they likely to subscribe on your channel. And the funnel goes on.
However, if you enter this kind of business, it would still be smart to have a website.
YouTube Tip No. 17: Explore Different Types of Content.
Do not stick to only one kind of video. Create different series, run long-term seasons, create spin-offs, and more.
As long as your audience keeps on watching, you are on the right track. Don’t forget to hear what they have to say in the comments.
YouTube Tip No. 18: Invest in Production Equipment.
Even if you are starting with a smartphone, portable lights, and a DIY white box, always find opportunities to add to your shooting hardware. The best investment is hiring partners or collaborators who will make production easy for you.
YouTube Tip No. 19: Consult Experts in Every Aspect of Your eCommerce.
If you are not a marketing expert, you need a consultant who can make things simpler for you.
It is easy, especially for startups, to purchase the wrong tools, implement ineffective strategies, and make mistakes.
Find someone who can do the technical work in researching and figuring out what campaigns will work best for you. With external help, you can focus on improving your products and priming your YouTube content.
Learn more now about what a consultant can do for you.
YouTube Can Help You in Developing Your eCommerce
With all this information about YouTube, you may now have an idea of which strategy will work best for your business.
If you’re interested to learn more, or perhaps finding a consultant to jumpstart your YouTube journey, don’t hesitate to check out our website.